EricEllis.
I turn ambiguous problems into product strategy, the systems that carry it, and the teams that ship it - where experience design and AI meet.
Two decades of award-winning SaaS work — product strategy, design systems, and the teams behind them. Now spent helping teams design AI features that deliver insights and foster trust.
When the PM Shows Up With a Prototype
Whitney's back. Third time on the couch, which officially makes her the Andy Richter to my Conan.
I went into this one wanting to talk about knowledge hoarding. You know the instinct: if I'm the only one who knows how to do this, they can't get rid of me. Take my Tinker Toys and go home. Whitney flipped that on me pretty quickly.
Building the org and operating model behind a SaaS platform’s first AI layer
Owned the 0→1 AI strategy for a mature B2B SaaS platform — building executive alignment, leading a cross-functional design and engineering effort, and standing up a new design-to-development operating model that cut prototype timelines from weeks to days.
Private case study
- AI strategy
- Org leadership
- 0→1
Shared by request — reach out to me for the password.
Problem Solver
Humanistic design methodology to uncover the real need, then iterate until the solution holds up under load — including the trust and clarity problems AI now puts at the center of a product.
- Design thinking
- Service design
- Product and user research
Product Owner
Cross-functional product direction from fuzzy vision to shipped roadmap, across enterprise, software, and consultancy — increasingly for teams weaving AI into products that already carry millions of users.
- Roadmapping
- AI product strategy
- Certified SCRUM Master
Product Design Executive
Master's in design and years of user-centered work across tech, retail, telecom, hospitality, and finance.
- Systems thinking
- AI interface design
- Front-end frameworks
Camps Around Town
Find the camp. Run the camp.
A summer-camp discovery engine for parents and a full operating system for camps — listings, sessions, registration, and analytics, with the same analytical and operational power Airbnb gives its hosts. I led design and built the front end.