EricEllis.
I turn ambiguous problems into product strategy, the systems that carry it, and the teams that ship it - where experience design and AI meet.
Two decades of award-winning SaaS work — product strategy, design systems, and the teams behind them. Now spent helping teams design AI features that deliver insights and foster trust.
When the PM Shows Up With a Prototype
**Disclaimer: Everything Whitney and I share on this episode comes from our own experience and opinions about UX as a discipline.
Whitney's back. Third time on the couch, which officially makes her the Andy Richter to my Conan.
Building the org and operating model behind a SaaS platform’s first AI layer
Owned the 0→1 AI strategy for a mature B2B SaaS platform — building executive alignment, leading a cross-functional design and engineering effort, and standing up a new design-to-development operating model that cut prototype timelines from weeks to days.
Private case study
- AI strategy
- Org leadership
- 0→1
Shared by request — reach out to me for the password.
Problem Solver
Humanistic design methodology to uncover the real need, then iterate until the solution holds up under load — including the trust and clarity problems AI now puts at the center of a product.
- Design thinking
- Service design
- Product and user research
Product Owner
Cross-functional product direction from fuzzy vision to shipped roadmap, across enterprise, software, and consultancy — increasingly for teams weaving AI into products that already carry millions of users.
- Roadmapping
- AI product strategy
- Certified SCRUM Master
Product Design Executive
Master's in design and years of user-centered work across tech, retail, telecom, hospitality, and finance.
- Systems thinking
- AI interface design
- Front-end frameworks
Camps Around Town
Find the camp. Run the camp.
A summer-camp discovery engine for parents and a full operating system for camps — listings, sessions, registration, and analytics, with the same analytical and operational power Airbnb gives its hosts. I led design and built the front end.