EricEllis.
I turn ambiguous problems into product strategy, the systems that carry it, and the teams that ship it - where experience design and AI meet.
Two decades of award-winning SaaS work — product strategy, design systems, and the teams behind them. Now mostly spent helping teams design AI features people can actually read, question, and trust.
When Trust Becomes the Interface
Every AI feature makes a promise it can't fully keep: trust me, even when I'm wrong. Users rarely see a confidence score. They never see a training set. All they get is the interface in front of them.
In this episode of UX Evolved, host Eric Ellis sits down with Heidi Chow — a product manager by way of UX design — to unpack what trust in AI actually looks like at the interface level.
Building the org and operating model behind a SaaS platform’s first AI layer
Owned the 0→1 AI strategy for a mature B2B SaaS platform — building executive alignment, leading a cross-functional design and engineering effort, and standing up a new design-to-development operating model that cut prototype timelines from weeks to days.
Private case study
- AI strategy
- Org leadership
- 0→1
Shared by request — reach out to me for the password.
Problem Solver
Humanistic design methodology to uncover the real need, then iterate until the solution holds up under load — including the trust and clarity problems AI now puts at the center of a product.
- Design thinking
- Service design
- Product and user research
Product Owner
Cross-functional product direction from fuzzy vision to shipped roadmap, across enterprise, software, and consultancy — increasingly for teams weaving AI into products that already carry millions of users.
- Roadmapping
- AI product strategy
- Certified SCRUM Master
Product Design Executive
Master's in design and years of user-centered work across tech, retail, telecom, hospitality, and finance.
- Systems thinking
- AI interface design
- Front-end frameworks
PSAT Prep
Test prep, AI powered, geared to what moves the score
Targeted PSAT practice — adaptive drills, timed sections, and score tracking that shows a student exactly where to push next.